Since 1976, Loong Kee Dried Meat has been marketing its range of meat jerky and products, establishing itself as a household name in the dried meat industry with over 20 outlets spread throughout Malaysia. Their delicacies which also include cookies, meat floss, and local snacks are traditionally exchanged as gifts during festive occasions, but can also be enjoyed all-year round. Red colours typically embellish their outlets with a dragon emblem on their sign that promise offerings of pork burgers, meat floss buns, and grilled sausages which are made-to-order.